The Ernesto Illy Foundation and the University of Bocconi periodically organize an annual meeting on the subjects of ethics and corporate sustainability, two aspects that Dr. Illy dedicated his studies and everyday activities to, both as a businessman and as a scientist.

This year the event will be held on May 10, 2012 at 3.30 PM in Aula Magna (Via Gobbi 5) at the Università Bocconi in Milan, Italy, entitled Going towards a new concept of riches: from Businesses to the Country System with the 1998 Nobel Prize winner in Economic Sciences, Amartya Sen, as guest speaker.

The first event was held on January 21, 2010 in the new main hall of the University of Bocconi in Milan (Italy). It also had the collaboration of Centromarca, the Italian association of the brand industry that was presided by Ernesto Illy for 13 years.

The theme of the first event was entitled "More value to compete with". The research on “competition based on value versus price”, a study initiated by the University of Bocconi on behalf of Centromarca, inspired by Ernesto Illy himself, and then concluded in collaboration with the Ernesto Illy Foundation, was presented during this occasion.

An outstanding group of leaders from the Italian entrepreneurial and institutional sphere discussed how values and quality are fundamental elements in the economical and entrepreneurial growth of the “Country” system. Managers and major entrepreneurs, representatives of the political world as well as academicians and researchers participated.

The research was published in Italian by Egea publishing house (Bocconi), entitled “Creare valore nella supply chain: modelli di gestione a confronto”.


For more information, write to info@fondazioneilly.org